On May 14, 2025, a delegation from the Middle East visited the production base of Ant Construction Machinery to conduct an in-depth inspection of vehicle-mounted aerial work vehicles' adaptability to Middle Eastern working conditions and business cooperation paths, laying a foundation for expanding regional market collaboration.
I. Factory Tour: Decoding the "Middle East Adaptation Genes" of Aerial Vehicles
Stepping into the factory, rows of yellow vehicle-mounted aerial work vehicles stood like a "steel phalanx", with multi-type equipment arranged in a three-dimensional product matrix.
Clients inspected the vehicles in detail: as Ant's technicians decoded the "high-temperature and sand-dust adaptation secrets"—
The sealing protection system is specially reinforced to effectively resist sand-dust intrusion;
The heat dissipation module is precisely matched to the hot climate in the Middle East, ensuring stable operation under extreme conditions;
The operation platform integrates ergonomic design, suitable for long-term outdoor operations.
From hardware design to detail polishing, the equipment's "compatibility" with Middle Eastern environments was visually tangible.
II. Dynamic Demonstration: Verifying High-Altitude Operation Capabilities in Real Scenarios
In the outdoor test area, a telescopic boom vehicle-mounted aerial work vehicle launched a "practical drill":
Precision extension of the mechanical arm: Multi-section telescopic booms extended smoothly like an industrial telescope, achieving ±5mm positioning accuracy during 360° full-circle rotation, intuitively demonstrating the ultra-long-distance precise positioning capability in complex spaces;
Hardcore presentation of stability: H-shaped outriggers opened firmly, and the platform hovered steadily at high altitude with personnel on board, confirming the safety margin for operations in complex terrains;
Visualization of intelligent control: With a light push of the control handle, lifting and steering responded smoothly, and the screen displayed real-time data on pressure, height, etc., highlighting the convenience and safety of human-machine interaction.
Clients recorded the entire process, repeatedly inquiring about the "power decay curve under 50℃ extreme conditions" and the "service life of seals under sand-dust erosion", with technical concerns reaching the underlying logic of product R&D.
III. Conference Room Negotiation: In-Depth Docking of Pricing and Cooperation
Entering the business negotiation session, both sides engaged in pragmatic exchanges around three core dimensions: pricing system, delivery efficiency, and service guarantee:
1. Pricing System: Elastic Adaptation Based on Supply and Demand
The Ant team introduced a step-by-step quotation plan (covering volume discounts and long-term cooperation rebates) based on the client's purchase scale. The client compared with Middle Eastern market competitors and discussed the "balance logic between performance and cost". After multiple rounds of data calculation and scenario simulation, both sides finally locked in the elastic price range for the trial order stage, ensuring Ant's technical value while reserving cost optimization space for the client.
2. Delivery Efficiency: Full-chain Acceleration Matching Project Rhythms
The client clarified the short-cycle delivery requirement. Ant immediately responded by promising to activate the "priority production channel": adjusting production plan priorities and cooperating with international logistics 专线 (special lines), compressing the delivery cycle throughout the process to ensure equipment aligns with the client's project schedule.
3. Service Guarantee: Lightweight Solutions Balancing Efficiency and Cost
Regarding after-sales demands, the client focused on spare parts supply and operation & maintenance guidance capabilities. Ant proposed a "three-dimensional service plan", ensuring service efficiency while avoiding heavy overseas asset investment:
Spare parts response: A dedicated spare parts warehouse is established domestically, achieving 72-hour cross-border delivery relying on the international logistics network;
Operation & maintenance support: A remote video technology platform is built to resolve equipment operation and fault troubleshooting issues in real time;
Skill empowerment: Customized on-site practical training is provided for the client's team, covering core skills such as equipment debugging and daily maintenance, achieving "front-loaded independent operation & maintenance capabilities".
4. Cooperation Model: Win-Win Path of Step-by-Step Advancement
Both sides anchored the strategy of "trial order verification + long-term framework": first inspecting equipment adaptability through small-batch orders while running in service processes; subsequently, expanding cooperation forms such as regional agency and customized orders based on market feedback, gradually building a long-term win-win ecosystem.
As core terms gradually became clear, the exchange shifted from professional consultation to collaborative planning, with cooperation intentions continuously heating up in pragmatic docking.
IV. Brand Wall Group Photo: Freezing the Two-way Commitment at the Cooperation Starting Point
At the end of the inspection, client representatives and Ant's team manager stood side by side in front of the Brand Wall, gesturing to freeze the cooperative tacit understanding. From "equipment performance verification" to "business plan alignment", this in-depth collision of technology and commerce not only allowed Middle Eastern clients to witness the technical strength of Chinese heavy industry equipment but also solidified the trust foundation for subsequent order placement through the precise matching of "needs - solutions".
Future Outlook: Value Extension from "Intention" to "Implementation"
In the future, Ant Construction Machinery will continue to deepen its cultivation in overseas markets with "customized products + flexible business systems" as the fulcrum. Aiming at the climatic and working condition characteristics of regions like the Middle East, it will output more targeted aerial work solutions, promoting more collaborations to transform from "intention blueprints" into "implemented realities", and helping global high-altitude operation scenarios achieve dual upgrades in efficiency and safety.